Words that make people think, feel and act
Your mission is to change the world — so why should your brand be bland?
Whether you've founded a startup or you're leading your company towards the Sustainable Development Goals: you're on a mission to change your grey old industry for the better.
Hard graft and hustle have propelled you to a certain level of success.
But you know you need even more critical mass...
...you want to go BIG.
And you feel kinda stuck in your own head:
After hours polishing our value proposition... will it make people snore or adore?
How can I use stickier words to convince more folks — without manipulating people to buy?
How can we make this piece flow better so readers will enjoy it from start to finish?
If questions like these feel like that new gap in your mouth after a visit to the dentist (= you just HAVE to return to them over and over again)...
…then it's time to level up, move past the DIY approach and work with a pro copywriter.
Because the closer you are to your own brand or specialist area, the harder it is to find the right words on your own — and feel confident about them.
My Process is ON FIRE
For best results, all my conversion copy projects follow a 5-step process:
1) Offer & Need
First, we get together on a quick Zoom call to find out if we’re a good fit.
If it’s a YES! from both of us, we’ll meet for 30 to 60 minutes to scope out a project that will best meet your needs.
2) Find Out
I’ll learn as much as I can about you, your product or service, and most importantly: your ideal customers. This means digging into your Facebook page, newsletter provider/CRM, Google Analytics, any customer surveys, etc. I’ll also need to experience your product or service myself, in a realistic setting — as if I were your customer.
The aim is to deeply understand your customers’ needs, pain points, feelings and desires — so you can come in to the rescue.
What unique value do you have to offer to the world?
What should your brand should talk and write about, to whom, where, and why?
Getting your value proposition & messaging strategy right will set all your writing and marketing on a much stronger foundation. It will function as a brand platform that connects all the different things you do, all your offers and all the customer personas you seek to attract.
Once defined, your value proposition can function in various places such as homepage headlines, tag lines/slogans, elevator pitches, etc.
With the value prop in place, we can build a high-level content strategy and one-page tone of voice guide. They will free up more of your time, help you outsource more writing and marketing tasks, and make sure you're always on point.
Then it’s time for writing & wireframing your website, landing pages and/or email sequences.
I will present each of my first drafts to you on a video call. Please focus your feedback on any inaccuracies, inconsistencies across messages, branding and legal.
Up to two rounds of light edits will follow based on your feedback.
4) Roll Out
Depending on the project and your setup, we’ll test and validate your new copy before it goes live: for example, through A/B testing or user testing. This is so we can remove any guesswork and make sure the copy performs as well as possible.
During this stage, I’ll closely collaborate with your designers, developers and analytics team.
Or if you prefer, I’ll conduct user interviews, build Leadpages and email campaigns myself.
I always work with one eye on the data. Optimising copy over time and iterating on digital messaging is simply how I work.
When a meaningful stage of the project is complete, I like to check in and evaluate our results so we can both learn for our next steps.
This makes most sense if we work together on an ongoing basis, but can also give you a sense of direction for your next projects.
“Sabine has a really astute understanding of conscious consumers, how to speak to & engage them”
Psychology, purpose & poetry merge for a powerful message
There's no black magic involved, and you can follow my thought process from start to finish. I'm proud to be a white hat writer: no need to apply cheap tricks and manipulation if you really 'get' who you're writing for.
Automated messages and templates: bills, text messages, chat bots and more
Drip campaigns / SaaS on boarding email sequences / newsletters
Guides and templates for customer service teams: the words and phrases that help build relationships with customers and express your brand — backed up by psychology and linguistics.
Multilingual copy & transcreation (aka supercharged translation)
I write in British English and German, and I have partners who are excellent writers in many more languages, such as Portuguese, Italian and Hungarian.
We’ll never get people to change their ways if they’re too bored to care
Some people say personal chemistry doesn’t matter. Don’t listen to them!
Book a quick, no-strings-attached call to find out if we’re a good fit.