Words that make people think, feel and act
Your mission is to change the world — so why should your brand be bland?
Whether you've founded a startup or you're leading your company towards the Sustainable Development Goals: you're on a mission to change your grey old industry for the better.
Hard graft and hustle have propelled you to a certain level of success.
But you know you need even more critical mass...
...you want to go BIG.
And you feel kinda stuck in your own head:
After hours polishing our value proposition... will it make people snore or adore?
How can I use stickier words to convince more folks — without manipulating people to buy?
How can we make this piece flow better so readers will enjoy it from start to finish?
If questions like these feel like that new gap in your mouth after a visit to the dentist (= you just HAVE to return to them over and over again)...
…then it's time to level up, move past the DIY approach and work with a pro copywriter.
Because the closer you are to your own brand or specialist area, the harder it is to find the right words on your own — and feel confident about them.
Psychology, purpose & poetry merge for a powerful message
There's no black magic involved, and you can follow my thought process from start to finish. I'm proud to be a white hat writer: no need to apply cheap tricks and manipulation if you really 'get' who you're writing for.
Automated messages and templates: bills, text messages, chat bots and more
Drip campaigns / SaaS on boarding email sequences / newsletters
Guides and templates for customer service teams: the words and phrases that help build relationships with customers and express your brand — backed up by psychology and linguistics.
Proofreading, copy editing and optimization.
Multilingual copy & transcreation (aka supercharged translation)
I write in British English and German, and I have partners who are excellent writers in many more languages, such as Portuguese, Italian and Hungarian.