You've learned as much as you could about writing for the web & DIY'ed the heck out of it
Wow, is there a lot to learn.
In the last 6 months alone, you've saved a few dozen blog posts, subscribed to a handful of newsletters, downloaded countless samples to your Kindle (so you remember to read those amazing books!), registered for 3 webinars that sounded REALLY good (don't forget to watch the replays sitting in your inbox!)...
... and you have a hunch that you'd faint if you knew the collective number of pages of all those unread free downloads in your Download folder.
You'd guess that you now have everything you need to get your point across in a non-preachy, concise way — and make the sales you need in order to bend history in the right direction.
But somewhere along the road, you heard about the 7-second rule...
As in, your website has only got 7 seconds to leave a good impression on the visitor.
(Twenty-one, twenty-two, twenty-three, twenty-four, twenty-five, twenty-six, twenty-seven — right, that's it.
If you've done it wrong, all your visitors will have left your page. Apparently.)
You find out that the 7-second-rule was established more than a decade ago. That blog post for professional copywriters is saying it’s outdated. Now your website needs to impress in as little as 2 seconds.
Cue total writer's block.
The tragic thing is, you're suddenly stuck on the last 10%.
You have some sites in draft mode that only need the last push to publish. Guess what: mostly it's the text. The very text that sells your products or services.
And although you've spent hours (if not days) tinkering with that text, it still doesn’t clearly show what you do currently.
In fact, you've thought about taking some of those pages offline till you get round to updating them.
But you simply have no time to make those updates. Client work, improving your products and sales always come first.
On those rare occasions that you find time to sit down and write, you're wondering...
Have we identified the right niche for our offer?
If this IS the right niche, what's the best way to communicate how we can make their lives better?
Do visitors see themselves (their problem and a solution) represented on our website?
Is there too much jargon?
Does it look appealing?
Does our website even make sense?
— and you're stuck.
If I've learned one thing in my career, it's this:
You'll never find the time to do all of the things that overwhelm you and make you feel helpless.
You'll remember your plans fondly...
You'll think of all the things you want to do...
But somehow, you'll struggle to free up the time to really focus on getting your website finished the way you want it to be. There’s never enough time!
Let me tell you a secret:
If you knew exactly what you want to say on your product or services page...
and if you knew exactly what you need to do...
…you'd absolutely find the time to update the copy.