Meet our small-but-mighty team


Sabine: 22 years of experience, German engineering & the <3 of a millennial


You could say I've been writing copy since I was 15, when I made ads to get pupils joining political groups and fighting for better education.

15 years later, I started and led the global copy team at LEGO Customer Service. The tone of voice, copywriting and advisor training we created made LEGO customer service emails go viral — such as the one that went out to Luka Apps. Proof that customer service is a marketing function, and how the best way to market is by truly caring for the customer.

I then spent a few years at London-based consultancy soh (now Mazaru): writing web copy, voice scripts, chat and email messages for over 70 iconic brands. 

It was really during that time that I started to sense the urgency...


I simply could no longer ignore the fact that people and planet will soon go to **** if we don't get our act together

  • If we want to make sustainability the norm, we need more sustainable communication.

  • If we want people to take more responsibility, we need more responsible communication.

  • If we want to break down the barriers that keep us from working together, we need communication that connects us.

That's why I started From Scratch.

Because to stop climate change, save species from dying and make society more humane, we need a radical rethink.

We need to change behaviour.

Copy is the best (perhaps even the only) way to achieve that.

Which means, we need to harness the best that the humanities have to offer — from design thinking and UX practices to linguistics, from psychology to socio-political studies.

Ever wished people came with manuals? Here’s mine:  Manual of Me

Ever wished people came with manuals? Here’s mine: Manual of Me

Sabine is a pro! I always knew what was happening and at what stage we were at. She’s efficient and organised and I loved it.

When you work with From Scratch you’ll get someone who genuinely cares and is invested in your brand.

You won’t just get words, you’ll come away with a better understanding of your own brand and competitors.
— Ashley Baxter, Founder, With Jack

Réka: polyglot multipotentialite with a passion for saving the planet


Hello, my name is Réka Gyöngyhalmi.

I don't remember a time when I wasn't an environmentalist.

As a child, I read a lot of books written about the beauties of nature and how humans are destroying it. The words of Gerald Durrell, David Attenborough and Ric O'Barry have strongly resonated with me. Captain Planet became my favourite cartoon. After watching each episode, I argued fiercely for changing our family's habits.

I'm a multipassionate person.

After obtaining a business degree, I studied conference interpreting (Hungarian-English-German) and learned some coding.

I'm happy to use all of my skills to serve a good cause, even if I'm not at the forefront of action. Working with Sabine is a great fit, as I love the concept that marketing can be used to benefit both the planet and companies.

When I'm not working, you can find me in the garden planting edibles or at the canvas painting birds.

As a VA, I manage meetings, projects and the From Scratch inbox — amongst other things. Feel free to connect on  LinkedIn !

As a VA, I manage meetings, projects and the From Scratch inbox — amongst other things. Feel free to connect on LinkedIn!


We’re 100% focused on your people & your purpose

  • Our work is firmly grounded in customer research, analytics, linguistics & psychology… and that all-important bit of poetry.

  • Transparent, clear processes mean you'll always know what's going on: research & discovery — writing & wire framing — testing & learning — repeat.

  • Fixed-price projects help you budget: no ugly surprises at the start of the month.

  • Whether you opt for coaching or done-for-you copy, we invite your questions. You stay in control.

  • Easy on the admin: book services directly on the website, accept quotes online and pay via bank transfer or credit card.

  • We promise you'll leave every project with a clearer idea of what goes into great copy. Which means you'll not only write better yourself — you'll also be a better judge of quality when hiring a writer in future.