Posts tagged reviews
How to Generate Business Insights from Online Reviews

Knowing your customers is the single most important business superpower.

And still, many brands are satisfied doing a bit of market research and running a few focus groups — essentially, collecting a bunch of opinions.

But to really get under the skin of your customers, you need to be able to read the values that are expressed in those opinions.

That’s what this article is all about.

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These 10 game-changing tips will help you make the most of customer reviews

I’ve assembled a list of 10 helpful facts for you based on academic research, as well as advice from other customer care experts such as Help Scout, Moz, Groove and CustomerSure.

The 10 tips that made my list include what to do when you get a bad review, how to get more customer reviews, and how to use other companies’ reviews to build your own.

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