Posts tagged research
Case Study: How to Write a High-Converting Newsletter Signup Page

This newsletter signup page I wrote and designed for multi award-winning social entrepreneur and mentor Nyasha Gwatidzo achieved a whopping 60% conversion rate.

While a conversion rate of 60% is certainly not a typical result, the steps I took to create this high-converting landing page are still a great guide to writing websites that convert well.

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6 Ways You Can Make Sure Your Lead Magnet Deserves the Name (and Attracts Leads)

As anyone who's ever tried to write an effective lead magnet can tell you, it isn't as easy as just writing a longish blog post.

So here are 6 ideas that can smooth your path to hitting 'publish' with confidence — knowing that your lead magnet will resonate with the right people, in the right way.

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Why most complaint-handling guides actually make things WORSE for your customers

Successfully resolving a complaint is the happy result of a respectful, non-violent exchange about the customer's needs and how to meet them. This article introduces you to a scientifically proven way to connect with people who are stressed, emotional and making a complaint.

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