Posts tagged portfolio
Making an Action Plan for Better Customer Care Responses: A Case Study

The customer care leadership team of this multinational company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative.

Find out how I approached the project, and how we worked together to improve customer care replies.

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How to Optimise a Brand to Reach New Audiences — A Case Study

After a year of building insurance startup With Jack, it was time to optimise the brand message. Ashley, With Jack's founder and director, came to me because the existing website did a good job of conveying the brand ethos — but it didn't tell creatives why they should sign up.

Read this case study to learn more about this in-depth conversion copy project to find the messaging that would help grow the brand.

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Case Study: How to Write a High-Converting Newsletter Signup Page

This newsletter signup page I wrote and designed for multi award-winning social entrepreneur and mentor Nyasha Gwatidzo achieved a whopping 60% conversion rate.

While a conversion rate of 60% is certainly not a typical result, the steps I took to create this high-converting landing page are still a great guide to writing websites that convert well.

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