Posts tagged newsletter
Email Clinic #1: Ethical Hour — Making Newsletter Subscribers Feel Good About Signing Up

I’ve developed Clinics as my own version of copy “teardowns”. For a limited time only, members of the #Ethicalhour network had the chance to get an in-depth video assessment of their email copy, free of charge: what it looks like, how it reads, what's working really well, and what could be improved.

This series of articles presents a summary of each assessment, so we can all learn from these emails together. You may also want to sign up to these newsletters just to see what changes were made based on the clinics!

First up, it’s the Welcome email sent by Sian Conway of Ethical Hour.

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Email Isn't Dead! Here Are 15 Email Newsletters to Subscribe to & Learn From

Do you know the words most commonly uttered by my clients?

"I don't want to bombard people with emails."

Followed by,

"Our supply chain doesn't allow us to email people regularly."

If that sounds familiar, it's time to break through these barriers and limitations and claim what's rightfully yours: the inboxes of your subscribers, now and forever.

This post will inspire and teach you how to make email marketing work for you.

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Is sustainable fashion the future? — Perhaps!

I’m a fan of sustainable fashion, and so I dream of a future where all fashion is transparently made, socially responsible and eco-friendly. My visit to Neonyt #Fashionsustain 2019 showed me encouraging signs of sustainable fashion finally going mainstream — but also 2 major challenges that sustainable fashion must overcome if it wants to change the world.

Read on to find out how to market sustainable fashion for maximum impact.

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Case Study: How to Write a High-Converting Newsletter Signup Page

This newsletter signup page I wrote and designed for multi award-winning social entrepreneur and mentor Nyasha Gwatidzo achieved a whopping 60% conversion rate.

While a conversion rate of 60% is certainly not a typical result, the steps I took to create this high-converting landing page are still a great guide to writing websites that convert well.

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