Posts tagged multilingual
Making an Action Plan for Better Customer Care Responses: A Case Study

The customer care leadership team of this multinational company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative.

Find out how I approached the project, and how we worked together to improve customer care replies.

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How to make a difference: English Academy for Newcomers

Ever since I started From Scratch, I’ve been looking for a charity or NGO to support on an ongoing basis.

Lo and behold, one fine morning I found the perfect match: English Academy for Newcomers is aligned with the From Scratch ethos of #noborders; intercultural & multilingual communication; and using linguistics in a practical way.

I met founder Phil Wozny for an interview about what it means to make a difference — and how we can help them succeed.

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7 common misunderstandings in multicultural customer care (and how to fix them)

Brexit, "Make America Great Again", Narendra Modi's Davos speech about globalisation losing its lustre: those things can't fool us into thinking that globalisation is over. Every business now sells to a multicultural, multilingual audience. In this article, we'll look at 7 common conundrums that can get in the way of building rapport with customers who speak a different language, or who live in a different culture — and how to solve them.

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