Posts tagged marketing
How to Plan and Write a Sales Email Sequence for the Holidays — A Case Study

“Help!”

Ah, the familiar cry from a brand paying too much per sale from their digital ads!

It’s also the subject line of an email that landed in my inbox last year.

To save time and advertising funds, I recommended a well-planned email campaign and website optimisation project. The sales email sequence I planned and wrote for this client more than doubled their open and click-through rates.

This case study will walk you through the process and results.

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Email Isn't Dead! Here Are 15 Email Newsletters to Subscribe to & Learn From

Do you know the words most commonly uttered by my clients?

"I don't want to bombard people with emails."

Followed by,

"Our supply chain doesn't allow us to email people regularly."

If that sounds familiar, it's time to break through these barriers and limitations and claim what's rightfully yours: the inboxes of your subscribers, now and forever.

This post will inspire and teach you how to make email marketing work for you.

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How to Generate Business Insights from Online Reviews

Knowing your customers is the single most important business superpower.

And still, many brands are satisfied doing a bit of market research and running a few focus groups — essentially, collecting a bunch of opinions.

But to really get under the skin of your customers, you need to be able to read the values that are expressed in those opinions.

That’s what this article is all about.

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These 10 game-changing tips will help you make the most of customer reviews

I’ve assembled a list of 10 helpful facts for you based on academic research, as well as advice from other customer care experts such as Help Scout, Moz, Groove and CustomerSure.

The 10 tips that made my list include what to do when you get a bad review, how to get more customer reviews, and how to use other companies’ reviews to build your own.

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Is sustainable fashion the future? — Perhaps!

I’m a fan of sustainable fashion, and so I dream of a future where all fashion is transparently made, socially responsible and eco-friendly. My visit to Neonyt #Fashionsustain 2019 showed me encouraging signs of sustainable fashion finally going mainstream — but also 2 major challenges that sustainable fashion must overcome if it wants to change the world.

Read on to find out how to market sustainable fashion for maximum impact.

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5 Myth-Busting Facts about the GDPR

It's now less than a week until the GDPR goes live, and our inboxes are overflowing with emails asking us to confirm we still want to get that newsletter we can't even remember. A smell of panic is in the air as businesses battle the deadline and unscrupulous consultancy firms use threatening language to get one-person businesses to pay money they've yet to earn.

We've used some of the questions we've had from clients to do some digging into the most pervasive myths surrounding the GDPR, and we'd like to present our findings.

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Helping Teams Communicate Better, Together: Marketing, Legal and the GDPR

Many businesses we've talked to are worried about the GDPR — especially the marketing teams. This legal change is quite a change programme in itself. Indeed, any change to the way a company communicates can surface the need for proper change management.

So our Sabine interviewed Dorit Noble, change expert extraordinare, about turning the GDPR into an opportunity.

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3 GDPR mistakes that can damage your customer relationships... and how to fix them

“This will kill our company.”

“I might as well fold my business.”

“Lead magnets are dead.”

Those are just some of the reactions to the GDPR that we’ve heard. And they can seriously hurt customer relationships.

So, we've teamed up with Dwight Leatham from Word Space to shed some light on how words can help your business thrive despite — or even because of — the GDPR.

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How can customer care survive the plastic storm in our teacups?

This month started off with a shock to the British public: our beloved teabags contain plastic. Tea lovers all over the country started asking their favourite brands some difficult questions on Twitter. And it didn't take long till we saw service teams getting some stick for how they responded.

In this article, we'll analyse what went wrong in those tweets, and how to do it better — both now and in the long run.

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Doing good: 5 tips for consumer questions about your ethics

Critical consumerism is on the rise — fortunately! This means people are more likely to ask your support team about ethics and sustainability. Sabine's put a company to the test. See why the response she got isn't good enough — and what you can do so your team gives a better one.

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