Posts tagged example
Welcome Email Clinic #2: Coromandel Coast — Creating a Seamless Sign-Up Experience

Coromandel Coast is a UK-based specialty coffee brand with a sustainable twist. Named after the region where the coffee is grown, the company specialises in shade-grown Indian coffee that protects wildlife and gives coffee farmers a more sustainable income.

In this email clinic, I take a look at the end-to-end experience of signing up to an email newsletter. We’ll look at the difference between building a community vs. building a list, and how brand values shape voice and tone.

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How to Plan and Write a Sales Email Sequence for the Holidays — A Case Study

“Help!”

Ah, the familiar cry from a brand paying too much per sale from their digital ads!

It’s also the subject line of an email that landed in my inbox last year.

To save time and advertising funds, I recommended a well-planned email campaign and website optimisation project. The sales email sequence I planned and wrote for this client more than doubled their open and click-through rates.

This case study will walk you through the process and results.

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Email Clinic #1: Ethical Hour — Making Newsletter Subscribers Feel Good About Signing Up

I’ve developed Clinics as my own version of copy “teardowns”. For a limited time only, members of the #Ethicalhour network had the chance to get an in-depth video assessment of their email copy, free of charge: what it looks like, how it reads, what's working really well, and what could be improved.

This series of articles presents a summary of each assessment, so we can all learn from these emails together. You may also want to sign up to these newsletters just to see what changes were made based on the clinics!

First up, it’s the Welcome email sent by Sian Conway of Ethical Hour.

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Email Isn't Dead! Here Are 15 Email Newsletters to Subscribe to & Learn From

Do you know the words most commonly uttered by my clients?

"I don't want to bombard people with emails."

Followed by,

"Our supply chain doesn't allow us to email people regularly."

If that sounds familiar, it's time to break through these barriers and limitations and claim what's rightfully yours: the inboxes of your subscribers, now and forever.

This post will inspire and teach you how to make email marketing work for you.

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Making an Action Plan for Better Customer Care Responses: A Case Study

The customer care leadership team of this multinational company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative.

Find out how I approached the project, and how we worked together to improve customer care replies.

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How to Optimise a Brand to Reach New Audiences — A Case Study

After a year of building insurance startup With Jack, it was time to optimise the brand message. Ashley, With Jack's founder and director, came to me because the existing website did a good job of conveying the brand ethos — but it didn't tell creatives why they should sign up.

Read this case study to learn more about this in-depth conversion copy project to find the messaging that would help grow the brand.

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Case Study: How to Write a High-Converting Newsletter Signup Page

This newsletter signup page I wrote and designed for multi award-winning social entrepreneur and mentor Nyasha Gwatidzo achieved a whopping 60% conversion rate.

While a conversion rate of 60% is certainly not a typical result, the steps I took to create this high-converting landing page are still a great guide to writing websites that convert well.

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How to reply to a customer asking #whomademyclothes — clearly & convincingly

During #FashionRevolutionWeek, social media is full of important questions which are tricky to answer. Especially in 220 characters. Even if you work for a responsible brand and you already know how to reply to a customer query, these kinds of questions can seem really daunting.

So here's a step-by-step guide for handling #whomademyclothes well. 

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What not to write: 13 words and expressions to avoid in your customer care replies

One of the most frequent requests we get: a page that contains words or expressions that should be avoided in replies to customers. So, here it is. 13 examples of what not to write, and what to write instead. We hope to grow this to a long list, so please add your own examples in the comments.

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Doing good: 5 tips for consumer questions about your ethics

Critical consumerism is on the rise — fortunately! This means people are more likely to ask your support team about ethics and sustainability. Sabine's put a company to the test. See why the response she got isn't good enough — and what you can do so your team gives a better one.

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Why most complaint-handling guides actually make things WORSE for your customers

Successfully resolving a complaint is the happy result of a respectful, non-violent exchange about the customer's needs and how to meet them. This article introduces you to a scientifically proven way to connect with people who are stressed, emotional and making a complaint.

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