Posts tagged ethics
Is sustainable fashion the future? — Perhaps!

I’m a fan of sustainable fashion, and so I dream of a future where all fashion is transparently made, socially responsible and eco-friendly. My visit to Neonyt #Fashionsustain 2019 showed me encouraging signs of sustainable fashion finally going mainstream — but also 2 major challenges that sustainable fashion must overcome if it wants to change the world.

Read on to find out how to market sustainable fashion for maximum impact.

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How to make a difference: English Academy for Newcomers

Ever since I started From Scratch, I’ve been looking for a charity or NGO to support on an ongoing basis.

Lo and behold, one fine morning I found the perfect match: English Academy for Newcomers is aligned with the From Scratch ethos of #noborders; intercultural & multilingual communication; and using linguistics in a practical way.

I met founder Phil Wozny for an interview about what it means to make a difference — and how we can help them succeed.

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3 Ways You Risk Companies Disregarding Your #PlasticFree Messages... And How to Get Them to Use Less Packaging Instead

2018 saw 3.4 million people from 177 countries sign up for Plastic Free July.

Lots of conscious consumers reached out to brands about reducing their plastic packaging. However, if done wrong, those messages may never make it to the right people, or they may be ignored altogether.

Here are three common mistakes I've seen, and what to do instead.

After all, Plastic Free July is just the beginning!

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How to reply to a customer asking #whomademyclothes — clearly & convincingly

During #FashionRevolutionWeek, social media is full of important questions which are tricky to answer. Especially in 220 characters. Even if you work for a responsible brand and you already know how to reply to a customer query, these kinds of questions can seem really daunting.

So here's a step-by-step guide for handling #whomademyclothes well. 

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How can customer care survive the plastic storm in our teacups?

This month started off with a shock to the British public: our beloved teabags contain plastic. Tea lovers all over the country started asking their favourite brands some difficult questions on Twitter. And it didn't take long till we saw service teams getting some stick for how they responded.

In this article, we'll analyse what went wrong in those tweets, and how to do it better — both now and in the long run.

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Doing good: 5 tips for consumer questions about your ethics

Critical consumerism is on the rise — fortunately! This means people are more likely to ask your support team about ethics and sustainability. Sabine's put a company to the test. See why the response she got isn't good enough — and what you can do so your team gives a better one.

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