Posts tagged brand
Welcome Email Clinic #2: Coromandel Coast — Creating a Seamless Sign-Up Experience

Coromandel Coast is a UK-based specialty coffee brand with a sustainable twist. Named after the region where the coffee is grown, the company specialises in shade-grown Indian coffee that protects wildlife and gives coffee farmers a more sustainable income.

In this email clinic, I take a look at the end-to-end experience of signing up to an email newsletter. We’ll look at the difference between building a community vs. building a list, and how brand values shape voice and tone.

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How to Plan and Write a Sales Email Sequence for the Holidays — A Case Study

“Help!”

Ah, the familiar cry from a brand paying too much per sale from their digital ads!

It’s also the subject line of an email that landed in my inbox last year.

To save time and advertising funds, I recommended a well-planned email campaign and website optimisation project. The sales email sequence I planned and wrote for this client more than doubled their open and click-through rates.

This case study will walk you through the process and results.

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Email Isn't Dead! Here Are 15 Email Newsletters to Subscribe to & Learn From

Do you know the words most commonly uttered by my clients?

"I don't want to bombard people with emails."

Followed by,

"Our supply chain doesn't allow us to email people regularly."

If that sounds familiar, it's time to break through these barriers and limitations and claim what's rightfully yours: the inboxes of your subscribers, now and forever.

This post will inspire and teach you how to make email marketing work for you.

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How to Optimise a Brand to Reach New Audiences — A Case Study

After a year of building insurance startup With Jack, it was time to optimise the brand message. Ashley, With Jack's founder and director, came to me because the existing website did a good job of conveying the brand ethos — but it didn't tell creatives why they should sign up.

Read this case study to learn more about this in-depth conversion copy project to find the messaging that would help grow the brand.

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How to reply to a customer asking #whomademyclothes — clearly & convincingly

During #FashionRevolutionWeek, social media is full of important questions which are tricky to answer. Especially in 220 characters. Even if you work for a responsible brand and you already know how to reply to a customer query, these kinds of questions can seem really daunting.

So here's a step-by-step guide for handling #whomademyclothes well. 

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Do the words you use "have your BACK"?

From not-quite-convincing declarations of love to "inadver-turtle-dly" cringeworthy product packaging: Valentine's Day has reminded us that it's worth spending some thought on how you want to come across.

So here's a practical, 4-step plan for choosing the right words for your business, all wrapped up in a memorable acronym: BACK.

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How can customer care survive the plastic storm in our teacups?

This month started off with a shock to the British public: our beloved teabags contain plastic. Tea lovers all over the country started asking their favourite brands some difficult questions on Twitter. And it didn't take long till we saw service teams getting some stick for how they responded.

In this article, we'll analyse what went wrong in those tweets, and how to do it better — both now and in the long run.

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Doing good: 5 tips for consumer questions about your ethics

Critical consumerism is on the rise — fortunately! This means people are more likely to ask your support team about ethics and sustainability. Sabine's put a company to the test. See why the response she got isn't good enough — and what you can do so your team gives a better one.

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