Posts tagged GDPR
5 Myth-Busting Facts about the GDPR

It's now less than a week until the GDPR goes live, and our inboxes are overflowing with emails asking us to confirm we still want to get that newsletter we can't even remember. A smell of panic is in the air as businesses battle the deadline and unscrupulous consultancy firms use threatening language to get one-person businesses to pay money they've yet to earn.

We've used some of the questions we've had from clients to do some digging into the most pervasive myths surrounding the GDPR, and we'd like to present our findings.

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Helping Teams Communicate Better, Together: Marketing, Legal and the GDPR

Many businesses we've talked to are worried about the GDPR — especially the marketing teams. This legal change is quite a change programme in itself. Indeed, any change to the way a company communicates can surface the need for proper change management.

So our Sabine interviewed Dorit Noble, change expert extraordinare, about turning the GDPR into an opportunity.

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3 GDPR mistakes that can damage your customer relationships... and how to fix them

“This will kill our company.”

“I might as well fold my business.”

“Lead magnets are dead.”

Those are just some of the reactions to the GDPR that we’ve heard. And they can seriously hurt customer relationships.

So, we've teamed up with Dwight Leatham from Word Space to shed some light on how words can help your business thrive despite — or even because of — the GDPR.

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