The Scratch Post

A blog designed to help you discover better ways of doing marketing & sales.

Creating Welcome Emails that Engage Subscribers for the Long Term: The Definitive Guide

You probably know about the power of email marketing to boost your sales, inspire people to take action, and build relationships. And yet, many businesses send Welcome emails that say little more than “thanks for signing up — please whitelist our email address”. With Welcome emails getting 86% higher open rates than other newsletter emails, that’s a tragic loss of a brilliant opportunity to leave a strong first impression and engage readers from the get-go. So in this definitive

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