This is how you get people to come & get what you have for them
You want to go BIG. And you want to go global.
But you seem to have reached a point where growing your brand just feels like too much hard work:
You keep missing your friends’ weddings…
Processing orders while hiking through the Scottish highlands…
And wishing you could finally give up that part-time barista job.
Your website does a good job of conveying your brand’s personality — but it falls short in telling people why they should care in the first place.
Hi, I’m Sabine and I help innovators on a mission tell that story better.
As a copywriter and coach, the foundation of all my work is this:
If you ‘get’ your people, they will want to buy from you.
That’s the entire secret to selling well. Understand your tribe — show them you care — form a relationship.
One that’s built on more than money.
One that’s built on shared ideas and shared ideals.
And while I don't know (yet) what your customers think...
I can show you how to find out what resonates with your kinda gal (or guy)
And I've put together a practical, action-focused ebook & email newsletter to help you "read their minds":
✔︎ Build your business with customer reviews — even negative ones
✔︎ When to send surveys to get the best response rates
✔︎ The 5 things most startups don't do on social media — this is your chance to change the conversation and win new fans
✔︎ The secret, behind-the-scenes template that will help you do right by your customers, even on a bad day (and because that template is never sent out, your customers will never know!)
✔︎ Hostage negotiators know A LOT about dealing with unhappy people. So I've applied their guidance to customer emails and calls.
✔︎ How to find your authentic voice and tone for marketing, customer care and face-to-face situations.
✔︎ 10 little-known facts about connecting with customers from different cultural backgrounds (if you've got a hunch that forcing small talk on British customers may be a bad idea, you'll love point 6 on page 21!)
It's like putting on a new pair of glasses and seeing the world with a totally different view...
A view that gives you energy, action and tools to help you succeed.
Its time to make this dream real
Invest 15 minutes of your full attention and I promise you'll find at least one thing you can do right now.
You’ll take the first step — and the fog will clear.
You’ll once again see the forest. And the trees.
If you still feel stuck after spending a quarter hour with my ebook, I’ll give you a free coaching session to help you find your first step and plan how you’ll make it a success:
We’ll spend half an hour on a Zoom call and talk through your business, decide on one action and make a detailed plan.
I’ll write it all up for you in an email right after our call.
At the time you said you’d complete your task, I'll check in with you to hold you accountable.
My contact details are in the ebook. All you need to do if you need help is email me.
(I usually charge for such a session. But if this ebook doesn’t work for you, I feel that my name is on the line. So I have to make it up for you.)
“Bird crap totalling smart car”
That’s what got Jessica hooked:
"This is digestible, easy to understand language, well formatted to not bore, enough white space, external expert data/info, using amusing examples (bird crap totaling smart car), VERY good example of email communication between Sabine and Donovan, super tips following that email exchange... go and download it!"
~ Jessica Lohmann, founder of Ethical Brand Marketing
“I already feel more confident”
Here’s what Sian loved about this little book:
“The more you know about your customers, the easier it is to build a relationship with them, market to them and deliver what they want. But finding out who they are and what they’re really thinking is such a big challenge! This ebook makes it so straightforward, with practical tips you can use straight away. There’s no baffling jargon, just straight-talking, actionable tips that make sense. I already feel more confident when it comes to getting feedback from my customers and I’m actually looking forward to doing my next survey!”
~ Sian Conway, founder & director of Ethical Hour
“With each chapter there was at least one big takeaway for me”
Praise from Ashley Baxter, founder of with Jack:
"This is a highly valuable read despite not being a massive book. I liked the formatting, too. No walls of text, but broken into lists, paragraphs and backed up with links to external resources. With each chapter there was at least one big takeaway for me. The 10 facts about cultural expectations for customer care was really interesting and I didn't know any of that. We need to get it into a lot of hands!"