Good with words — so you can focus on doing good

Strategic copywriting, workshops & copy coaching for SDG-driven brands

 
 Hi! I’m Sabine Harnau, the writer & trainer behind From Scratch. I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over Europe.

Hi! I’m Sabine Harnau, the writer & trainer behind From Scratch. I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over Europe.

 
 

Yes, I’m creative AND organised

  • My work is firmly grounded in customer research, analytics, linguistics & psychology… and that all-important bit of poetry.

  • Transparent, clear processes mean you'll always know what's going on: research & discovery — writing & wire framing — testing & learning — repeat.

  • Fixed-price projects help you budget: no ugly surprises at the start of the month.

  • Whether you opt for coaching or done-for-you copy, I invite your questions. You stay in control.

  • Easy on the admin: book coaching sessions directly, accept quotes online and pay in GBP or Euros — via bank transfer or credit card.

  • I promise you'll leave every project with a clearer idea of what goes into great copy. Which means you'll not only write better yourself — you'll also be a better judge of quality when hiring a writer in future.

 
 
ashley-baxter.jpeg
Sabine is a pro! I always knew what was happening and at what stage we were at. She’s efficient and organised and I loved it.

When you work with From Scratch you’ll get someone who genuinely cares and is invested in your brand.

You won’t just get words, you’ll come away with a better understanding of your own brand and competitors.
— Ashley Baxter, Founder & Director, With Jack
 

Let's make the world a better place, one word at a time

 
 
 Proud member of  the ethical move , starting the conversation around ethics in marketing.

Proud member of the ethical move, starting the conversation around ethics in marketing.

 
 Member of the Professional Copywriters' Network

Member of the Professional Copywriters' Network

 
 Yep, I know how to write emails with out-of-this-world open rates.

Yep, I know how to write emails with out-of-this-world open rates.

 
 Certified conversion copywriter à la  Copy Hackers.

Certified conversion copywriter à la Copy Hackers.