More Than a Copywriter

Messages that turn your website & emails into “good-idea-selling-machines”

 
Hi! I’m Sabine Harnau, the messaging strategist behind From Scratch.  I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over the world.

Hi! I’m Sabine Harnau, the messaging strategist behind From Scratch.

I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over the world.

Great Ideas Deserve to Go Global — and the World Needs Your Idea

You want to achieve culture change.

Perhaps you’re actively working to achieve one or more of the UN Sustainable Development Goals. Or you’re supporting the Goals but have never heard of them — until now, that is!

Marketing copy can be a force for good. It can educate, encourage, inspire and empower people to make good changes…

If we put our readers firmly at the centre and choose our words wisely.

My Triple-Conversion Messaging Strategy Converts…

  1. People from tired beliefs to new mindsets

  2. Readers into buyers — getting the YES (sale, signup, commitment to your cause)

  3. Your communications from one cultural context or language into another.

If you’re keen to learn how this works, I also offer coaching and training on storytelling, intercultural communication and digital marketing.

Over the last 7 years, I've worked in-house & agency-side with over 150 brands, from solopreneurs and startups to global household names.

 

A well-told story can transform people and the planet

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Watch this 5-minute snippet from my recent LIVE Masterclass for the #EthicalHour Ethical Business Community on Facebook.

And learn how to the Storybuilder Worksheet helps you build your story — in 5 simple steps.

 
 
 
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Certified conversion copywriter à la  Copy Hackers.

Certified conversion copywriter à la Copy Hackers.

Yep, I know how to write emails with out-of-this-world open rates.

Yep, I know how to write emails with out-of-this-world open rates.

 
 

As seen in…

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More resources to help you achieve culture change

 

Let’s invite people to the change that you’re creating