Copywriting, training & copy coaching for innovators on a mission
Know what words work & why. Build your tribe. Change the world.
Whether you've founded a startup or you're leading your team into the 21st century: you're on a mission to change your grey old industry for the better.
Hard graft and hustle have propelled you to a certain level of success. People are starting to buy into your ideas.
But you know you need even more critical mass...
...you want to go BIG.
And you feel kinda stuck in your own head:
After hours polishing our value proposition... will it make people snore or adore?
How can I use stickier words to sell more online — without manipulating people to buy?
How do I get my customer care team to answer ALL questions before hitting 'send'?
If questions like these feel like that new gap in your mouth after a visit to the dentist
(= you just HAVE to return to them over and over again)...
…then it's time to level up, move past the DIY approach and work with a pro copywriter.
Because the closer you are to your own brand or specialist area, the harder it is to find the right words on your own — and feel confident about them.
Working on your message should be refreshing, fluid & fun
Transparent, organised processes mean you'll always know what's going on: research & discovery — writing & wire framing — testing & learning — repeat.
Whether you opt for coaching or done-for-you copy, I invite your questions. You stay in control.
Easy on the admin: book coaching sessions directly, accept quotes online and pay in GBP or Euros — via bank transfer, iDeal, SOFORT Überweisung or credit card.
I promise you'll leave every project with a clearer idea of what goes into great copy. Which means you'll not only write better yourself — you'll also be a better judge of quality when hiring a writer in future.