Good ethics make good business sense

That's what got me started from scratch.

I'm proud to support businesses whose hearts are in the right place.

Because trading sustainably means treating customers well. And founding my recommendations on science and research is just the responsible thing to do.

But there's more to my approach to treating the world with kindness while making a living. Here are some of the ways I want to make a difference.


#noborders #diversity #equality

I’ve moved countries 4 times. By choice.

Being white, European, educated and middle class, I’m aware of my privileged situation.

So the plight of refugees and asylum seekers touches me deeply.

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No-manipulation copywriting

As a proud member of the ethical move, I stand for an ethical marketplace.

My words won’t scare people into buying from you. Rather, let’s empower conscious choices that make people’s lives better — and the world a better place.


Giving time & skills for a good cause

Every time you hire me, you allow me to support NGOs with free copy and training.

At the moment, I’m writing for English Academy for Newcomers. They teach English to refugees & asylum seekers in Utrecht, Netherlands.


Renewable energy

The electricity I use is made right above my head — powering our video calls, my typing & web layout... and even my car.


Low-emission business travel

Public transport FTW! Walking & fietsen too, of course. For long distances, I take the electric car. I try not to fly if I can avoid it.

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Kind to animals

I'm a vegetarian with 3 office cats, and I used to run a shelter for hamsters. So I don't buy or promote anything that relies on animal cruelty.

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No throwaway culture

My office is pretty much paperless, except my bullet journal. I take my spork, refillable bottle & coffee cup with me most of the time.  And what rubbish I inevitably produce, I recycle or compost if I can.


Makers for makers

I like to make things from scratch and consume slowly. Slow food, slow fashion, slow living. Better for my mental health, better for the planet, and a link with some of my clients, too!

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Eco office supplies

Recycled paper. Non-toxic pens. Pencils, not biros. Refillable fountain pens and whiteboard markers. Organic, fair trade coffee, dairy, eggs, tea and fruit.
The list goes on...