Unsure where to start with that customer email, or how to make your lead magnet ready to shine?

Is your website full of sweet ramblings and musings, but you're worried people won't get the point?

Befuddled from reading too many contradictory blog posts and books? Concerned about dangling modifiers, split infinitives and business jargon?

You can hire someone to write it for you — but then it feels like it's out of your hands, and that's not your style. You want to learn how it's done and make sure that the words will fit you and your company 100%.

Copy Coaching = learning + doing

Copy Coaching is for you if you've got an interest in writing your own stuff, but you're not sure how to do it:

  • Sales pages

  • Drip campaigns

  • About pages

  • FAQ content

  • Customer emails

  • LinkedIn profiles

  • Prospecting emails to find clients or wholesale customers

  • Lead magnets

  • [insert your challenge]

During your session, I'll get to know you and your copy — helping you to be true to your own voice, express your values, and show off your expertise.

Whether it's about selling yourself or your company's offers, serving a customer or the greater good: we'll find the right words, together.

You'll get targeted help with the piece of writing you're struggling with, so you can master the task and grow your confidence.

And if you do decide to hire a copywriter in the future, you'll know what to look out for.

Learning without doing.

It’s certainly possible.

But it’s unlikely you could learn to ride a bike by watching a lot of videos about it.

Or teach a toddler to walk.

In fact, it’s unlikely that you could learn to sell, to design useful objects or to solve interesting problems either.

You can try to learn without doing.

But why?
— Seth Godin

How does Copy Coaching work?

  • After you’ve booked your session, I’ll send you our Coaching Agreement and preparatory homework to make sure you get the most out of the session.

  • Sessions take between 30 and 45 minutes; they can be in English or German.

  • We'll meet on Zoom; you can dial in on your phone or use a link to join on your computer.

  • I'll be listening to your story, asking questions — while Jennifer (my Coordinator) tales detailed notes. This allows me to be fully present with you and give you advice right there and then.

  • And after our call, Jennifer will send you an email with all her notes.
    If you sent me a first draft before the session, those notes will also include my edits and comments to explain those edits.

Your investment: £125 / 125 € plus VAT.


Stop ‘Frankensteining’ your copy from online templates & free how-tos


“We actually got more than we paid for”

Writing for your own business can be hard. When we worked on our new website, we realised we’re so close to what we do that it took much longer than when we work with our clients. This is where copy coaching helped: everything is much clearer in our heads. That’s worth gold! And of course thanks to you we achieved the goal we set much faster: finishing the website! But what we liked best was your amazing communication. Easy, welcoming. Pro-active. You explain very well. Clear reports. The impression that we actually got more than we paid for. Feeling supported. Hope we work together in the future!
— Eileen Von Lautz-Cauzanet, VEPSI

“The copy for my ebook greatly improved”

You’ll not only be confident but delighted to be working with someone who takes the time to get to know you and what you’re trying to say in your message. Any suggestions/edits will be true to your own voice, it’s an amazing process. The copy for my ebook greatly improved, Sabine was able to make suggestions that just seemed to make the whole thing flow and read so much better.
— Jacqueline Kelly, Ourbravehearts.ie

“Recommended to anyone who struggles with the direction to take in their copy”

Monika Kamycka, designer and owner of ethical jewellery brand  monapink.com

Monika Kamycka, designer and owner of ethical jewellery brand monapink.com

It can be very difficult to come to some decisions sometimes when working on my own.

The Copy Coaching session helped me gain clarity on the direction I need to aim for in my copy.

Sabine is very straightforward and honest, clear and constructive with her feedback. For a while I felt like I have another person on my team and that felt great!

I’d recommend Copy Coaching to anyone who struggles with their copy or direction with their writing.

It’s more than likely they’d achieve clarity too.
— Monika Kamycka, MonaPink

“Saved me time, aggravation & confusion”

I love the fact that Sabine is able to speak several languages; not just English and German, but also Legal, a language I personally struggle with.

She concentrated on time-saving techniques that fit best with my business in Germany and clarified the misconceptions I heard about the GDPR — which saved me time as well as further aggravation and confusion.

Sabine has a quick analytical and creative mind. She has a knack for being able to efficiently manage business processes without getting overwhelmed or stressed. She incorporates her high ethical values into her own business and work with her clients. And she’s helpful and pleasant to work with.

If you want to enhance the customer service experience of your ethical brand, simplify your CRM processes and/or need help with your German copy, I recommend From Scratch. Sabine excels in these - and many more - areas of running a successful sustainable business.
— Jessica Lohmann, Founder & Marketing strategist, Ethical Brand Marketing
Jessica Lohmann's  Ethical Brand Marketing  helps ethical companies around the world rock their revenue. Jessica is a US American expat living in Germany.

Jessica Lohmann's Ethical Brand Marketing helps ethical companies around the world rock their revenue. Jessica is a US American expat living in Germany.


“I was already learning from you just through the questions you ask”

We have worked with copywriters for Atlist before, and I found they really didn’t understand the language of the ethical and sustainable market or how to engage them.

I needed to make sure that you understood this market. Looking at your website I knew that you are the perfect fit for Atlist.

Working on the copy for the explainer video I was able to take some very useful pointers for copy in general. I was already learning from you just through the questions you ask, and your ability to keep the target customer at the centre of all your communication.
— Joseph & Aurora Mandala Morganite, founders of Atlist.co.uk

Getting started is super simple

Step 1. Schedule your session below.

Step 2. Tell me what you'd like to tackle in your session and accept the Ts & Cs.

Step 3. I'll send you the Coaching Agreement, your homework and an invoice for the session.

Step 4. Once you’ve accepted the Coaching Agreement, completed your homework and paid, we'll have our coaching session!


Book your Copy Coaching session

Book your session today. Let me walk you through how to write that piece in your own authentic voice. Finish the session with a draft that's ready to go (and an approach you can come back to in the future).