Unsure where to start with that customer email, or how to make your lead magnet ready to shine?

Is your website full of sweet ramblings and musings, but you're worried people won't get the point?

Befuddled from reading too many contradictory blog posts and books? Concerned about dangling modifiers, split infinitives and business jargon?

You can hire someone to write it for you — but then it feels like it's out of your hands, and that's not your style. You want to learn how it's done and make sure that the words will fit you and your company 100%.

Welcome to Copy Coaching

Copy Coaching is for you if you've got an interest in writing your own stuff, but you're not sure how to do it:

  • Sales pages
  • Drip campaigns
  • About pages
  • FAQ content
  • Customer emails
  • LinkedIn profiles
  • Prospecting emails to find clients or wholesale customers
  • Lead magnets
  • [insert your challenge]

During your session, I'll get to know you and your copy — helping you to be true to your own voice, express your values, and show off your expertise. Whether it's about selling yourself or your company's offers, serving a customer or the greater good: we'll find the right words, together.

You'll get targeted help with the piece of writing you're struggling with, so you can master the task and grow your confidence.

And if you do decide to hire a copywriter in the future, you'll know what to look out for.

What can you expect from the session?

  • Sessions take between 30 and 45 minutes; they can be in English or German.
  • Feel free to send some pre-reading material. (If it's a 1,000-page manual, I might need to skim-read it.)
  • We'll meet on Zoom; you can dial in on your phone or use a link to join on your computer.
  • I'll be listening to your story, asking questions, taking lots of notes and giving you advice right there and then.
  • And after our call, I'll send you an email with all my notes and draft copy based on our call.
You’ll not only be confident but delighted to be working with someone who takes the time to get to know you and what you’re trying to say in your message. Any suggestions/edits will be true to your own voice, it’s an amazing process. The copy for my ebook greatly improved, Sabine was able to make suggestions that just seemed to make the whole thing flow and read so much better.
— Jacqueline Kelly, Ourbravehearts.ie
 Monika Kamycka, designer and owner of ethical jewellery brand  monapink.com

Monika Kamycka, designer and owner of ethical jewellery brand monapink.com

It can be very difficult to come to some decisions sometimes when working on my own.

The Copy Coaching session helped me gain clarity on the direction I need to aim for in my copy.

Sabine is very straightforward and honest, clear and constructive with her feedback. For a while I felt like I have another person on my team and that felt great!

I’d recommend Copy Coaching to anyone who struggles with their copy or direction with their writing.

It’s more than likely they’d achieve clarity too.
— Monika Kamycka, MonaPink
I love the fact that Sabine is able to speak several languages; not just English and German, but also Legal, a language I personally struggle with.

She concentrated on time-saving techniques that fit best with my business in Germany and clarified the misconceptions I heard about the GDPR — which saved me time as well as further aggravation and confusion.

Sabine has a quick analytical and creative mind. She has a knack for being able to efficiently manage business processes without getting overwhelmed or stressed. She incorporates her high ethical values into her own business and work with her clients. And she’s helpful and pleasant to work with.

If you want to enhance the customer service experience of your ethical brand, simplify your CRM processes and/or need help with your German copy, I recommend From Scratch. Sabine excels in these - and many more - areas of running a successful sustainable business.
— Jessica Lohmann, Founder & Marketing strategist, Ethical Brand Marketing
 Jessica Lohmann's  Ethical Brand Marketing  helps ethical companies around the world rock their revenue. Jessica is a US American expat living in Germany.

Jessica Lohmann's Ethical Brand Marketing helps ethical companies around the world rock their revenue. Jessica is a US American expat living in Germany.


Getting started is super simple

Step 1. Schedule your session below.

Step 2. Tell me what you'd like to tackle in your session and accept the Ts & Cs.

Step 3. I'll send you an invoice for the session.

Step 4. We'll have our coaching session!


Book your Copy Coaching session

Book your session today. Let me walk you through how to write that piece in your own authentic voice. Finish the session with a draft that's ready to go (and an approach you can come back to in the future).