For example — buying product X or service Y, upgrading their subscription, signing the petition, subscribing to emails
What do they think of your brand, and why will they care about this?
For example — David Attenborough, Hermione Granger, Kim Kardashian… (We can talk this through on our call if you’re not sure)
For example — cheerful, compassionate, angry…?
For example: What topic would you like us to cover? Would you like English or German content? What’s the size of the expected audience?