Good with words — so you can do more good

Strategic copywriting, workshops & copy coaching that help you take the world by story

 
 
Hi! I’m Sabine Harnau, the copywriter & trainer behind From Scratch. I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over the world.

Hi! I’m Sabine Harnau, the copywriter & trainer behind From Scratch. I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over the world.

 

Words that go the distance, so your universe expands

  • Right at this very moment, we're all on the same improbable ball of material.
    Flying through space.
    At a ridiculous speed.

    What's the meaning of 'us' and 'them'?

  • The internet is global. This is our chance to work together globally to solve poverty, the climate catastrophe and war.

  • You need to reach more people without diluting your message. That’s only possible by writing from scratch from a place of empathy — rather than importing cultural bias through tired best practices, or word-by-word translation.

  • This also means taking customer service out of its contact centre silo and turning marketing into customer care.

  • Collaboration beats competition: let's build a generous network of likeminded folks so we can deliver bigger, better projects. Together.

 
 
 
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Yep, I know how to write emails with out-of-this-world open rates.

Yep, I know how to write emails with out-of-this-world open rates.

Certified conversion copywriter à la  Copy Hackers.

Certified conversion copywriter à la Copy Hackers.

 
 

As seen in…

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Recent articles

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Never Fear the Phone Again: Land More Clients by Improving Your Communication Skills

How is it possible that we all have at least one phone… but using it for voice calls feels so scary to so many people?

And how do you turn your phone into your best client relationship building tool?

Spoiler alert:

Be present. Be interested in what the client has to say. Listen to them and strive to really understand their point of view and their goals.

Read the full article on Foundr

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The secret communication tool for handling your users’ cultural differences… elegantly

Almost every company now sells to people from many different cultures; this may be particularly true here in Europe.

Thing is, your users’ heritage affects more than the language they speak.

It also colours their relationships with your products — and their expectations of support.

This article for Support Driven Blog summarises my top-rated workshop at the 2019 Support Driven Expo Europe.

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9 Facts to Know When You Provide Support for a Multicultural Customer Base

Cultural awareness helps the best customer support teams overcome their own cultural biases and untangle misunderstandings. What’s more, intercultural awareness can also help you prevent burnout at work.

When you know how different people approach customer care differently, it’s easier to step back from the interaction and not take things too personally.

To help with this, I’ve put together this article for the Freshdesk blog.

 
 

Let’s invite people to the change that you’re creating