Copywriting, training and coaching to help you
fix customer frustrations, speak the language of your audience
and move people to act
(for example, buy more ethical products)
Words that sell — ethically
You've founded your company on strong values. Everything from your supply chain to the way you advertise is in tune with your ethics. When it comes to selling your products and services, you feel a great sense of responsibility, too.
As ethical writers, we know the feeling. That's why we use the principles of conscious communication to help grow your profit, as well as your impact on people and the planet.
No manipulation required — just a thorough understanding of you and the people you want to reach, combined with really good writing.
"Customer Care that deserves the name"
Ever fallen in love with a brand or product — and felt let down by their customer service?
Whether it's on the phone, via email or using online self-service: we've got the experience to help you find the words, techniques and tools you need to stand out in a busy market place.
We know superb experiences are the result of hard work, and we're ready to support your project hands-on.
Speak the language of your customers
Most ethical businesses we know don't want to stop at making just Birmingham, Berlin or Brussels a better place. They want to make the world a better place — and so do we!
Whether you’re selling to new markets within Europe or opening a new office in Asia: we know the pitfalls of localisation and how to make it a success. Our network of experts and writers around the world will make sure your message resonates with the right people in the right way.
Hang your coat on our approach (it's solid)
For too long, advice about language and customer experience has been based on personal opinions. From split infinitives to phone greetings, there's a lot of apparent 'best practice' out there — practices that were 'best' in the 1960s and live on, with no proof to back them up. That's why communication is often called a 'soft skill'. Fuzzy, unproven and a matter of personal preference.
We're on a mission to turn "soft skills" into "hard skills".
We collect the hottest insights from linguistics, psychology and user research.
Drawing on 55 years' combined experience
& work with 148 brands (and counting)
Founded by Sabine Harnau, the woman behind the global LEGO Service tone of voice
From startups on a shoe string to multinational corporations, our clients come in all shapes and sizes — and they're based all over Europe.