Copy Converts Better When It’s Written From Scratch
Turn your website & emails into “selling machines” for the good ideas that drive your business
You want to achieve culture change.
Perhaps you’re actively working to achieve one or more of the UN Sustainable Development Goals.
Or you’re supporting the Goals but have never heard of them — until now, that is!
Marketing copy can be a force for good. It can educate, encourage, inspire & empower people to make good changes…
…if we put our readers firmly at the centre and choose our words wisely.
That’s the power of conversion copywriting.
Triple-Conversion Messaging Strategy Has the Power to Change…
Tired beliefs into new mindsets (#MindshiftMessaging)
Readers into buyers — getting the YES (sale, signup, commitment to your cause: classic conversion copywriting stuff)
Your communications from one cultural context or language so it works seamlessly in another.
If you’re keen to learn how this works, I also offer coaching and training on storytelling, intercultural communication and digital marketing.
Over the last 7 years, I've worked in-house, agency-side and in direct partnership with over 150 brands. From solopreneurs and startups to global household names. Meet some of my clients, past & present, here.
Storytelling for Inclusion:
Creating a Culture of Belonging
9 October 2019, Impact Hub Amsterdam
How can you grow your impact — and connect more deeply with your team, your beneficiaries and your customers?
In this fun and engaging workshop, we’ll explore the power of storytelling to reduce inequality and build community.
Why storytelling is the most inclusive way of growing your brand
How stories work — a quick (!) dive into the neuroscience
A simple method for telling your story so it resonates and draws people in
Where to find helpful, inclusion-driven resources
We’ll also look at some example stories together to see what works, what doesn’t, and why.
| PERFECT FOR…
Startups, NGOs, non-profits and social entrepreneurs actively working towards a more inclusive society — here and abroad. If you (want to) contribute to the following Sustainable Development Goals, this event will be perfect for you:
SDG 5 — Gender Equality
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Production & Consumption
| IMPACT: Every ticket sold will contribute to SDG 10: Reduced Inequalities
Every full-price ticket will fund one month of education support to disadvantaged children in Cambodia.
Your purchase will be sponsoring the salary of highly qualified teachers and state-of-the-art pedagogical material, so the children can learn in a nurturing environment. The project is run by Phare Ponleu Selpak, who enlighten the lives of a child by enabling them to transform dreams into reality.
A Well-Told Story Can Transform People & the Planet
As seen in…
More resources to help you achieve culture change
Because Great Ideas Deserve to Go Global — and the World Needs Your Idea
Purchase with Purpose: The Role of Storytelling and Experience in Sustainable Retail
Do you also want to make retail more sustainable?
During NEONYT July 2019, I had the great joy of discussing the role of storytelling in making this dream a reality.
Hosted by Kerry Bannigan (United Nations — Conscious Fashion Campaign), this panel looked at the power of stories to turn any purchase into purpose-driven, meaningful actions.
I really enjoyed inspiring visitors to tell better stories — together my fellow panelists:
Hannah Kussel, Head of Retail, Das GERBER
Amanda Johnston, Curator and Education Consultant, The Sustainable Angle
#VEPSIambassador Chloé Mukai
Jorge Richardson, Product Manager, Closca Design
How to Cut Through The Overwhelm & Start Enjoying Storytelling
If you’re a living, breathing human being, you know how to tell a story.
That’s because our brains are built to run on stories the way your phone runs on Android or iOS.
Still, a lot of impact entrepreneurs feel out of their depth even just thinking about telling their stories.
Read on to find out about the benefits of storytelling — and how to overcome the overwhelm that’s holding you back.
The Power of Storytelling for Intercultural Communication
I got invited to the Social Impact CX Podcast to talk about the importance of intercultural communication in creating a great customer experience.
Working together across borders & boundaries is our only chance of achieving the UN Sustainable Development Goals by 2030. So we need to pull out all the stops to make that collaboration happen.
Episode 31 focuses on creating a great experience for ALL people and avoiding embarrassing & expensive blunders.
Episode 32 is all about how you can get started if you’re keen to connect to folks from any kind of background.
5 Powerful Ways To Use The Hero’s Journey To Easily Grow Your Impact Business (… and only 2 of them are about marketing!)
This article teaches you how to use stories to…
Improve the way you run your business
Shape the UX of your digital product or website
Speed up your storytelling efforts
Make your marketing more effective
Model the change we need to see in the world
How to Find YOUR Story: With Real-Life Examples
With plenty of research & marketing advice pointing to the power of storytelling, there’s really no excuse to hold back.
But how do you get started when you’re new to storytelling?
The start can be the hardest part. You need to overcome that fear of the blank page first.
If you’re (figuratively) dying to tell the world how you started your company, this article on Change Creator is for you.