Copy “from scratch” is about #MindsetOverMatter
It’s about selling the ideas that underpin your business — because the person who buys from you also buys into you. It’s about achieving the culture change we need to make 2050 something to look forward to. It’s about “Conversion Copy” in the truest sense of the word:
Strategic copy that converts…
Tired beliefs into new mindsets (#MindshiftMessaging)
Readers into buyers — getting the YES (sale, signup, commitment to your cause: classic conversion copywriting stuff)
Your communications from one cultural context or language so it works seamlessly in another.
If you’re keen to learn how this works, I also offer coaching and training on storytelling, intercultural communication and digital marketing.
Over the last 7 years, I've worked in-house, agency-side and in direct partnership with over 150 brands. From solopreneurs and startups to global household names. Meet some of my clients, past & present, here.
From Scratch Cares
Since 1 October 2019, we’re committing at least 1% of our sales revenue to projects working towards the UN Sustainable Development Goals.
Here’s the impact we’ve made together with our clients so far — (almost) in real time: