More Than Copywriting

Turn your website & emails into “selling machines” for the good ideas that drive your business

 
Hi! I’m Sabine Harnau, the messaging strategist behind From Scratch.  I’m fully bilingual in in English and German and can manage an OK conversation in Dutch (though I’m still a bit shy). At home in Amsterdam, working with clients all over the world.

Hi! I’m Sabine Harnau, the messaging strategist behind From Scratch.

I’m fully bilingual in in English and German and can manage an OK conversation in Dutch (though I’m still a bit shy). At home in Amsterdam, working with clients all over the world.

You want to achieve culture change.

Perhaps you’re actively working to achieve one or more of the UN Sustainable Development Goals. Or you’re supporting the Goals but have never heard of them — until now, that is!

Marketing copy can be a force for good. It can educate, encourage, inspire and empower people to make good changes

If we put our readers firmly at the centre and choose our words wisely.

 

Triple-Conversion Messaging Strategy Has the Power to Change…

  1. Tired beliefs into new mindsets

  2. Readers into buyers — getting the YES (sale, signup, commitment to your cause: classic conversion copywriting stuff)

  3. Your communications from one cultural context or language so it works seamlessly in another.

If you’re keen to learn how this works, I also offer coaching and training on storytelling, intercultural communication and digital marketing.

Over the last 7 years, I've worked in-house & agency-side with over 150 brands, from solopreneurs and startups to global household names. Meet some of my clients, past & present, here.

 
 
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Join my 2-hour copywriting workshop at Impact Hub Amsterdam

Great copy can be the difference between people buying your ideas and products — or an indifferent shrug.

Websites, emails, storytelling, social media: this workshop will cover the essential copywriting strategies that will set you up for success. Then, it’s Q&A time. You can ask me anything, so you’re invited to bring your own questions to this workshop.

In young businesses, the founding entrepreneurs often write the best copy — once they've mastered the basic strategies at the heart of messaging that resonates.

But even if you're planning to work with a (freelance) copywriter, you need to understand what goes into producing impactful copy. How can you tell excellent work from a waste of money? This workshop will teach you what to look out for.

Who is this for?

Startups and entrepreneurs hungry to grow their business and impact, and who’d like to gain a basic understanding of copywriting strategies & techniques (commonly referred to as "magic").

Free for Impact Hub Members. 25€ for everyone else.

5 September 2019, 3-5pm

 
 
Yep, I know how to write emails with out-of-this-world open rates.

Yep, I know how to write emails with out-of-this-world open rates.

Certified conversion copywriter à la  Copy Hackers.

Certified conversion copywriter à la Copy Hackers.

Planning a product launch or a Crowdfunding campaign? I know how to plan & execute your launch for maximum impact.

Planning a product launch or a Crowdfunding campaign? I know how to plan & execute your launch for maximum impact.

Sales pages long & short — I know how to write ‘em.

Sales pages long & short — I know how to write ‘em.

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A Well-Told Story Can Transform People & the Planet

 
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Watch this 5-minute snippet from my recent LIVE Masterclass for the #EthicalHour Ethical Business Community on Facebook.

And learn how to the Storybuilder Worksheet helps you build your story — in 5 simple steps.

 

As seen in…

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More resources to help you achieve culture change

Because Great Ideas Deserve to Go Global — and the World Needs Your Idea

 
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How to Cut Through The Overwhelm & Start Enjoying Storytelling

If you’re a living, breathing human being, you know how to tell a story.

That’s because our brains are built to run on stories the way your phone runs on Android or iOS.

Still, a lot of impact entrepreneurs feel out of their depth even just thinking about telling their stories.

Read on to find out about the benefits of storytelling — and how to overcome the overwhelm that’s holding you back.

 

The Power of Storytelling for Intercultural Communication

I got invited to the Social Impact CX Podcast to talk about the importance of intercultural communication in creating a great customer experience.

Working together across borders & boundaries is our only chance of achieving the UN Sustainable Development Goals by 2030. So we need to pull out all the stops to make that collaboration happen.

Episode 31 focuses on creating a great experience for ALL people and avoiding embarrassing & expensive blunders.

Episode 32 is all about how you can get started if you’re keen to connect to folks from any kind of background.

 
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5 Powerful Ways To Use The Hero’s Journey To Easily Grow Your Impact Business (… and only 2 of them are about marketing!)

This article teaches you how to use stories to…

  1. Improve the way you run your business

  2. Shape the UX of your digital product or website

  3. Speed up your storytelling efforts

  4. Make your marketing more effective

  5. Model the change we need to see in the world

 
 
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How to Find YOUR Story: With Real-Life Examples

With plenty of research & marketing advice pointing to the power of storytelling, there’s really no excuse to hold back.

But how do you get started when you’re new to storytelling?

The start can be the hardest part. You need to overcome that fear of the blank page first.

If you’re (figuratively) dying to tell the world how you started your company, this article on Change Creator is for you.

 
 

Let’s invite people to the change that you’re creating