More Than a Copywriter

I help you turn your website & emails into “selling machines” for the good ideas that drive your business

 
Hi! I’m Sabine Harnau, the messaging strategist behind From Scratch.  I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over the world.

Hi! I’m Sabine Harnau, the messaging strategist behind From Scratch.

I’m fully bilingual in in English and German and currently blowing the cobwebs off my Dutch. At home in Amsterdam, working with clients all over the world.

Great Ideas Deserve to Go Global — and the World Needs Your Idea

You want to achieve culture change.

Perhaps you’re actively working to achieve one or more of the UN Sustainable Development Goals. Or you’re supporting the Goals but have never heard of them — until now, that is!

Marketing copy can be a force for good. It can educate, encourage, inspire and empower people to make good changes…

If we put our readers firmly at the centre and choose our words wisely.

My Triple-Conversion Messaging Strategy Converts…

  1. People from tired beliefs to new mindsets

  2. Readers into buyers — getting the YES (sale, signup, commitment to your cause)

  3. Your communications from one cultural context or language into another.

If you’re keen to learn how this works, I also offer coaching and training on storytelling, intercultural communication and digital marketing.

Over the last 7 years, I've worked in-house & agency-side with over 150 brands, from solopreneurs and startups to global household names.

 

A well-told story can transform people and the planet

From-Scratch-5-step-storybuilder-worksheet.png

Watch this 5-minute snippet from my recent LIVE Masterclass for the #EthicalHour Ethical Business Community on Facebook.

And learn how to the Storybuilder Worksheet helps you build your story — in 5 simple steps.

 
 
Yep, I know how to write emails with out-of-this-world open rates.

Yep, I know how to write emails with out-of-this-world open rates.

Certified conversion copywriter à la  Copy Hackers.

Certified conversion copywriter à la Copy Hackers.

Planning a product launch or a Crowdfunding campaign? I know how to plan & execute your launch for maximum impact.

Planning a product launch or a Crowdfunding campaign? I know how to plan & execute your launch for maximum impact.

Sales pages long & short — I know how to write ‘em.

Sales pages long & short — I know how to write ‘em.

procopywriters_logo_strapline_dark-300x300.png
 

As seen in…

Entrepreneur-Europe-logo.png
telegraph_OUTLINE-small.png
hownow-magazine-logo.png
support-driven-logo_dark2.png
freshdesk-blog-logo.png
Change Creator.jpg
 

More resources to help you achieve culture change

Sabine-Harnau-overcome-overwhelm-enjoy-storytelling-change-creator.jpg

How to Cut Through The Overwhelm & Start Enjoying Storytelling

If you’re a living, breathing human being, you know how to tell a story. That’s because our brains are built to run on stories the way your phone runs on Android or iOS.

Still, a lot of impact entrepreneurs feel out of their depth even just thinking about telling their stories. Read on to find out about the benefits of storytelling — and how to overcome the overwhelm that’s holding you back.

 
 
 

Let’s invite people to the change that you’re creating